A Discovery That Changed Everything
RITUELA was founded by Emily Ross, a wellness enthusiast who, like many, spent years navigating through endless products promising better skin, more energy, inner balance, without ever truly feeling the difference.
Everything changed during a trip to Japan. There, Emily discovered pure ceremonial matcha, not as a trend, but as a daily practice deeply rooted in culture and intention. She began drinking it every morning, first out of curiosity then out of love. What started as a simple cup quickly became something more: calm, stable energy, improved focus, and a glow that didn’t come from skincare, but from within.
Back in the U.S., she kept her ritual and began to dig deeper. Research confirmed what her body already felt: matcha is naturally rich in L-theanine for mental clarity, antioxidants to fight inflammation, and chlorophyll to support clear skin and cellular health. The more she learned and felt the more she knew she had to share it.
From Daily Practice to a Purposeful Brand
Emily created RITUELA with a simple mission: to help women reconnect with their bodies through a ritual that’s as pure as it is powerful.
Our matcha contains just one ingredient organic, ceremonial-grade matcha, sourced directly from Japan. No additives. No sweeteners. No fillers. Just nature doing what it does best.
RITUELA isn’t about doing more it’s about choosing better.
A quiet moment in the morning. A choice that supports your skin, your energy, your balance.
A ritual that reminds you: you don’t need much to feel your best just the right things.